Questionnaire

Sam and I both conducted a questionnaire focusing on our target audience in order to gain a better knowledge of what people look for in an indie rock music video. We did this based on our initial ideas brainstorm so we were able to gain some reaction.

1. How often do you watch music videos?

Everyday- 15
Every few days-6
Once A week-3
Hardly Ever- 0

2.What makes you watch them?

Storyline- 5
Other peoples recommendation- 12
The actual music track- 8

3.What theme do you prefer in music videos?
Story- 13
Comedy- 6
Dancing-6
Other- 0

4.Which of the two following music videos, which do you prefer?

Supergrass- Alright- 12
Nirvana- Smells like teen spirit- 13

5.What type of music do you prefer?

Hip-hop- 4
Indie rock- 9
Rock- 5
Rap- 3
R 'n' b- 4
Jazz- 0

6. Do you prefer music videos with performance in?

Yes- 18
No- 7

7. Who would you expect to see acting in the music video?
All of the band- 8
Lead singer/ singers- 14
None of the band- 3

8. Would you be disappointed if a music video finished on a cliffhanger?

Yes-3
No- 22

9. What type of plot would you prefer to see?
Complex Storyline- 3
Mysterious stories- 9
Straightforward story- 6
Unresolved stories-6

10. How many main characters would you expect to see?
1- 9
2- 7
3- 5
4- 3
5+- 1

In order to try and make our video as popular as possible Sam and I knew it was vital to analyse the results and alter our plans accordingly.

From the above results you can see that we attempted to ask as many people as possible who watched music videos frequently. As a result , the majority of the people who answered our questionnaire were people who were familiar with music videos and therefore had a good knowledge of what they feel makes a good video.
We both also felt it was important to see what interested the people to watch the video.

The most popular choice here was other peoples recommendation. This is interesting for both Sam and I, as it gives us an indication of the importance of promoting the video. This will be done through the website which we are going to design and it conveys the importance of marketing the video so it is able to spread through word of mouth. The theme in music videos is often what catches the viewers attention. From our questionnaire Sam and I noticed that people prefer music videos which have some sort of storyline, compared to those where the main focus is dancing.

This is encouraging for Sam and I as our initial idea is based around a storyline which continues throughout the song. 2 of the 4 music videos which Sam and I analysed were 'Supergrass- Alright' and 'Nirvana- Smells Like Teen Spirit', as these videos had become familiar to us both. As a result, both were evenly popular, again this can be seen as encouraging as it indicates that our target audience are quite open minded when viewing videos. The music video that we have chosen to do is an indie rock video so Sam and I both knew that it would be important to confirm that our target audience are interested in the genre.

After analysing the results for this particular question it became clear to us that indie rock was indeed a popular choice. This is important for us, as a lot if viewers will only continue to watch the video if it falls into the genre they like. Another key question we needed to analyse was weather audiences enjoyed seeing an element of performance linked in with the video.

The outcome clearly portrayed to both Sam and I that performance was very popular in music videos, this was something which initially we were not going to put in to our video, however after analysing the results it has become clear that linking in an element of performance is vital. During our initial idea we were going to include the two main singers in the band in our video. After asking people it became clear that this was a suitable amount of band members to include in the main part of the video. The ending of our video was initially going to be a cliffhanger.

We both wanted to make sure that this wouldn't be classed as a disappointment to our audience and again, after asking them the majority stated that they would not mind if the video did end on a cliffhanger. The final thing we wanted to clarify was weather the complexity of the storyline used effects the audience. We noticed that most preferred stories with few characters and ones that were straight forward to follow. This is useful information for both Sam and I as it agrees with our initial ideas.
Written by Sam