http://www.youtube.com/watch?v=zyFe8Yac0W0
The music video begins abruptly as the camera zooms into a scene with the lead singer standing in front of a bright window which gives the effect of a silhouette. (see picture)
A medium shot is shown which shows to the audience he is looking at a phone. The camera then cuts to a close up of a photo which shows a woman- this connotes to the audience that the woman in the picture frame used to be his girl friend as he sings the lyrics “love, love, love love love love”. The camera then shows a band member plugging in an amp for the guitar before using a long shot of the silhouetted band members. Another zoom shot shows the camera zooming into a picture of the same woman on his phone, before he then closes the picture down, closes his phone and a medium shot shows the singer walking off. This is the start of a narrative, which links to Archer's theory of repeatability, where the audience can watch the video over again.
A low angle shot is used when a band member is playing his guitar, (see picture)this shot looks very effective as the guitar stands out and gives an edgy feel to the video.
A close up shot shows the picture of the woman in the frame and in the blurred background, the singer is seen walking by and the frame smashes on the beat of the chorus in the foreground. This conforms to a typical convention of fast cutting used during the video.
Another low shot of the guitar is used, which then cuts to a long shot of the band playing in time, this looks very professional as 4 silhouettes are seen playing a mixture of guitars and drums with a white, blurry background which is the light from the window they’re playing in front of.
A different scene is then introduced with a medium shot being used as the singer sings to the camera - another typical convention of indie rock genres. He is walking towards the camera down the street, maintaining eye contact with the camera - therefore drawing in the audience.This gives the audience a sense of intimacy and is evidence of Dyer's theory.
This camera shot then cuts to a panning shot through a glass window where the singer is seen walking past, looking away from the camera. The shot then returns to the medium shot of the singer walking down the street, the background is bright white which makes him stand out on screen as he is wearing a black jacket with jet black hair. The connotations of this scene gives the impression that he is in heaven. This then cuts to a long shot which is shot from the side which shows he is walking past shops - which looks realistic. This changes as when he walks past a water pipe, in the centre of the screen, it bursts on the beat of the chorus and water is shot up into the sky. (see picture)
The camera then uses an effective low angled shot which shows the back of the singer walking past in the back ground and the burst water pipe in the foreground. The camera then returns to the medium shot of the singer walking in the street, in the background the audience can see people running away and look panicked by the burst water pipe as the singer remains calm. The camera then cuts to a side panning shot of the singer in the street and more people continue to run around him. A medium shot is then used yet again before returning to a medium shot of the crowds of people getting wet from the pipe.
The guitar is then shown through a close up and the audience can see how quickly the band members fingers are moving which is then portrayed as being talented and desirable. The camera then cuts back to the original medium shot of the singer walking down the street before cutting again to a close up of the drummer banging a beat to the build up to the chorus. The camera then quickly cuts back to a medium shot of people running and taking cover before cutting to the singer in the street. A close up shot is then used and the backing music stops whilst the singer makes eye contact with the camera as he sings “really don’t like you”, as if he is singing it directly to the audience, again conforming to the typical convention and theory of Richard Dyer. (see picture)
The short instrumental then shows each instrument playing in a close up shot. This gives each band member focused attention by using a mixture of close up shots - which shows their expressions and medium shots - which shows their body language. The camera then shoots the singer from a panning shot and the audience sees a man run past, the camera then switches to a medium shot and the singer is pushed out the way by the running man to give a sense of continuity.
The camera then cuts to a medium shot which shows the ex girlfriend in the taxi. The yellow taxi really stands out from the rainy, dull background. Cutting back to the band playing through a medium shot, the camera cuts back again to the girl looking out of the taxi. Before returning to a close up of the drums being played. The singer then looks up into the sky and it begins to rain into the camera. The camera quickly cuts to a stranger also looking up into the sky which tells the audience that a storm is coming, as the clouds are forming into thick, black ones - which is shown through a low angle shot. (see picture)
The singer is then shown walking down the street through a side angle long shot which shows to the audience other people running around, looking for cover from the rain. This then cuts to a medium shot of his face. As the singer reaches a high note, a high angle shot is used which films him from behind and the audience can see a large pane of glass smashing behind him. This then cuts to the people on the street physically covering themselves from the glass and the rain. This effect makes the singer look powerful and the audience would want to consume more of him and the band - this is Dyers theory of stardom used to market a song or product.
A low angle panning shot is then used which shows the singer looking up into the sky and the audience can see a large building in the background with the black clouds looming in the sky.
The scene then changes as a long shot is used , which shows the silhouettes of the band playing their instruments in an empty shop, with the light shining through the large glass front. Again, Dyer's theory is evident as the lighting makes the band look 'heavenly' and more important that the other people outside the window.(see picture)
By using a long shot, the audience can see the singer walking into the shop through the door - which gives the music video continuity. This then changes to a close up shot of the singer singing through a microphone which gives the impression that he is on stage, singing to the audience - again use of Dyer's theory. This then cuts to a low angle, close up shot of a band member playing a red guitar. This camera shot looks very effective and professional as he continues to play it, before cutting back to the long shot of the band. In this shot, the audience can see passers by stopping and peering into the shop, watching the band play. This separation from the outside rain to the inside music being played looks effective as the glass window acts as a barrier to the band - as if they are untouchable. This then cuts to a close up of the singers face again as he continues to sing through the microphone. A panning medium shot is then used from the inside of the window which shows all the faces of the wet people audience inside - it shows they are impressed by the band as they are smiling despite the weather. Another long shot of the silhouetted band is then used.
This then cuts to the yellow taxi pulling up outside the shop, it quickly cuts to a low angle of the guitar before another long shot of the band to cut back to the yellow taxi, the ex girlfriend slowly gets out and wonders what is going on. The rain stops and the sun comes out, the girlfriend is wearing a bright yellow coat which also stands out from the crowd. This then cuts back to medium and long shots of the band, the cuts between camera angles are quicker as the pace of the music increases which creates tension for the audience.
A tracking shot is used which follows the girlfriend slowly pushing through the crowd to reach the window. This then cuts to a medium shot from inside the shot which shows the girlfriends looking through the window at the band. By using this type of shot, the audience can see her facial expression and they can see that she looks upset. (see picture)
The camera shots are then varied such as a medium shot of the drummer, cutting to a close up of the singer, to a long shot of the band playing. This shows to the audience that they haven’t noticed the ex girlfriend through the window yet. Another close up shot of the singer is then used which shows the singer standing out as the background is white and blurred - this is as if he is singing directly to the audience. This then cuts to a long shot of the singer as he turns round to sing to the viewers outside and he suddenly sees his ex girl friend through the window and he stops singing and pulls away his microphone. This is a clear, straight forward narrative which is easy to consume for the audience. Archer's theory is evident as the audience can easily follow the story behind the song and would notice new conventions and shots the next time they would watch the video.
This then cuts to a close up of the upset girl before cutting to a long shot from inside the shop. In this shot, the audience can see the band in the foreground, the audience in the background and the singer walking slowly to the window, towards the girl. This scene is interrupted by another low angle shot of the guitar before cutting back to a two shot at the window.
A zooming close up shot of the girl is then used and the audience can clearly see how upset she looks. This then cuts to a zooming close up of the singer looking back at her - with no expression on his face. These two clear close ups show their feelings for one another. The video finishes by using a long shot which shows everyone in the scene and the camera slowly zooms out to black.
Written by Hollie
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